The Ministry of Tourism, represented by the Customer Care Department, has launched the “Voice of the Beneficiary (VoB)” program as part of its ongoing efforts to enhance the experience of beneficiaries and improve the quality of services provided to them. The program aims to gather the opinions and expectations of beneficiaries, including feedback and suggestions, to analyze the challenges they face and work on developing innovative and quick solutions to enhance their experience and satisfaction.
The workshop included key topics such as the link between the national tourism strategy and improving the beneficiary experience, strategic transformations and quick wins, discussing current challenges and working on addressing them, and reviewing opportunities for improvement and implementation mechanisms in practice.
The Ministry of Tourism emphasized that the “Voice of the Beneficiary” program represents a qualitative step towards improving services provided to beneficiaries, stressing the importance of the continuity of improvement initiatives to ensure the provision of a distinct experience in line with international best practices. This program is part of the ministry’s strategy to enhance the quality of tourism services in the Kingdom, contributing to achieving the highest levels of satisfaction for beneficiaries and supporting the tourism sector’s aspirations towards achieving the goals of Vision 2030.
